"We were founded in 2010 as the Saugatucket River Herring Association by Former Director Bill Mcwha to combat this dramatic decline. Now known as the River Herring Collective, we are a community based collective dedicated to the restoration of the species in Rhode Island. From collaborations with the Rhode Island Department of Environmental Management, to community meetups to lift herring over artificial dams, the RHC utilizes grassroots outreach and the passion of local fisherman and conservationists to help this struggling species."
From the website, August 15, 2024
Volunteer Bill McWha has lifted tens of thousands of herring over the first dam on the Saugatucket River. This "association" is a name he made up during an interview in 2016.